Who We Are

Whatever lifestyle you pursue and wherever you call home, here at Firefly- Direct we strive to assist you in reigniting your indoor space with high quality products and customer service to make the experience enjoyable. We work directly with our suppliers to find and offer the best products, and by personally responding to each customer’s needs, we have built a name for ourselves and a brand that we are proud of.

When you make a purchase with us, you can rest assured that the product you receive is of the highest quality and is a great investment for you and your family With our experience in the industry, we know that there is no substitute for quality products, and we aim to offer you only the best in the industry.

Extraordinary Customer Service

Our customers are our priority, and we make sure to go above and beyond to customize our services to address each unique need and question that you share with us. Our team of certified professionals are trained to always keep the customer at the forefront of their daily routines, to guide us to offer the best service possible.

Our Experience

Our founders have come from a Fireplace background that reaches back to over 20 years of knowledge and experience. With a clear vision for the future they founded Firefly-direct.com to offer a wide variety of Electric Fireplaces to home owners and business across the Uk and US market.

Enjoyable Shopping Experience

As online shopping becomes a more integral part of everyday life, we continuously work to ensure that your experience with us is phenomenal. From easy to use navigation to find that perfect product, to helpful information for your fireplace and home items we are here to help with your home project.

Our Vision

To be the best online multi brand provider in the UK and US We will continue to grow and improve our capabilities and offerings through both organic and acquisition growth.

There is no place more delightful than one’s own fireplace.