Welcome to Firefly Direct

Firefly Direct has a dedicated team to educate, inform, and partner with you to create ideal fireplace solutions for your home. With experience of working in the hearth industry our team of fireplace experts are knowledgeable, efficient, and ready to help so that you can learn about electric fireplaces right here on the site. If you need further assistance selecting an electric fireplace or any of our products, please speak with our expert fireplace advisers who can help you make the final decision on what electric fireplace is right for you.

Premium Quality Products, Built to Last

Our electric fireplaces are first-class quality and produced by top of the line manufacturers Whether you are looking for a Floating Fireplace, wall mounted fireplace, recessed fireplace or a free standing electric fireplace in a variety of styles, we offer products that align perfectly with your personal tastes and project the upscale and sophisticated image you have worked so hard to achieve. 


Why choose an Electric Fireplace

Electric fireplaces are a more affordable way to add the comforts of a fireplace to your home. Even higher-end electric fireplace models will prove to be a more cost-effective solution than a wood-burning or natural gas fireplace setup.

You can use an electric fireplace all year round even when it gets warmer, your electric fireplace will serve a valuable function. To enjoy the ambiance boost that a fireplace provides without the heat production, simply turn off your electric fireplace’s heat function.

The flames will continue to display, and you will be able to achieve that cozy, inviting feel in your room during the late spring or summer. And with the heat off, an electric fireplace will cost you barely anything to run.

Electric fireplaces are a much safer option and give you greater control over how your fireplace operates. You’ll have zero worries about the harmful gasses and fires raging out of control that can potentially occur with conventional fireplaces.

The design possibilities are almost limitless, and you’ll appreciate the freedom that comes with matching your electric fireplace to your home’s architectural and design style.

With electric fireplaces, you can create a more welcoming and cosy atmosphere and of course, when the weather gets a little chilly, they can quickly and effectively heat the place up for you.